About me

I began developing this side of my work as part of "One Vision," the communications team at ADEFE Europa, where I designed posters, graphic pieces, and visual identity for over 200 annual events across 6 European countries. Alongside this, my studies in Marketing and Advertising gave me a solid technical foundation in Adobe Photoshop, which I applied to visual identity design projects for fictional businesses. Since then, I've also worked independently, developing branding projects for companies such as SGIFAE, Cautum3, Euskonsulting, and ADEFE Europa.

I work with Canva Pro, Affinity, Adobe Photoshop, Figma, and Framer, combining visual design with a strategic marketing mindset: I don't just design, I think about how each piece communicates and connects with its audience.

Process

MY APPROACH

Every project gets full attention from the first brief to the final file delivery.

01

Listen before you look

Every brief contains the brand's real identity if you know how to read it. I spend more time asking questions than sketching.

02

Systems over symbols

Systems over symbols

A logo is the beginning, not the destination. I build the full visual language, the rules, the relationships, and the logic that holds everything together.

03

Made to last

Made to last

Trends are expensive. I design longevity identities that work as well in ten years as they do on launch day.

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Experience

MY JOURNEY

2022-2026

Graphic Designer & Community Manager

Designed posters and graphic materials for over 200 annual events, reinforcing one consistent visual identity across 6 European countries. Directed photography and video editing for institutional publications, improving visual impact measured by organic reach. Designed the organization's website and led its visual presence across social media and online platforms. Created a dedicated visual identity for "O Semeador," the organization's own informational newspaper. Built a content strategy around a weekly editorial calendar and KPI tracking, increasing social media engagement by 30%. Coordinated the publications team, contributing to a consistent brand voice that supported the organization's growth to over 5,000 members across 6 countries.

2022-2026

Graphic Designer & Community Manager

Designed posters and graphic materials for over 200 annual events, reinforcing one consistent visual identity across 6 European countries. Directed photography and video editing for institutional publications, improving visual impact measured by organic reach. Designed the organization's website and led its visual presence across social media and online platforms. Created a dedicated visual identity for "O Semeador," the organization's own informational newspaper. Built a content strategy around a weekly editorial calendar and KPI tracking, increasing social media engagement by 30%. Coordinated the publications team, contributing to a consistent brand voice that supported the organization's growth to over 5,000 members across 6 countries.

2022-2026

Graphic & Brand Designer

Euskonsulting — Rebuilt the brand's social media presence and client-facing materials around its existing identity; adapted the logo and created a full content strategy and marketing plan. SGIFAE (Cautum3 Investimentos) — Designed a logo and full graphic identity from scratch for a financial management platform for churches, then applied it directly inside the product's UI. Cautum3 Investimentos — Created the visual identity and logo for this project-development group. Moira's — Co-created a sustainable fashion brand from zero as part of a 5-person team, designing the full visual identity (logo, isologo, typography, brand manual) that later supported the brand's presence at multiple trade fairs. "The Last Night" (Centro San Luis graduation) — Led the complete visual identity for a Bachillerato graduation event: invitations, posters, venue decoration, color palette, and social media content ddesigner — Developed a personal branding project and visual identity used as the foundation for offering design services independently

2022-2026

Graphic & Brand Designer

Euskonsulting — Rebuilt the brand's social media presence and client-facing materials around its existing identity; adapted the logo and created a full content strategy and marketing plan. SGIFAE (Cautum3 Investimentos) — Designed a logo and full graphic identity from scratch for a financial management platform for churches, then applied it directly inside the product's UI. Cautum3 Investimentos — Created the visual identity and logo for this project-development group. Moira's — Co-created a sustainable fashion brand from zero as part of a 5-person team, designing the full visual identity (logo, isologo, typography, brand manual) that later supported the brand's presence at multiple trade fairs. "The Last Night" (Centro San Luis graduation) — Led the complete visual identity for a Bachillerato graduation event: invitations, posters, venue decoration, color palette, and social media content ddesigner — Developed a personal branding project and visual identity used as the foundation for offering design services independently

2026

Marketing & Advertising Technician

Developed a complete marketing strategy from scratch, defining positioning, content strategy, and multichannel campaigns Built communication plans and brand strategies to reinforce commercial coherence and visibility Coordinated multidisciplinary design and content teams for greater consistency and efficiency Analyzed key metrics and adjusted digital strategies to optimize campaign performance and ROI

2026

Marketing & Advertising Technician

Developed a complete marketing strategy from scratch, defining positioning, content strategy, and multichannel campaigns Built communication plans and brand strategies to reinforce commercial coherence and visibility Coordinated multidisciplinary design and content teams for greater consistency and efficiency Analyzed key metrics and adjusted digital strategies to optimize campaign performance and ROI

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