The Challenge

Euskonsulting already had a brand identity in place, but it wasn't being given the recognition it needed. The mission wasn't to create a new brand from scratch, but to unlock the value already sitting within the existing one, giving it the presence and consistency it had been missing.

Our Approach

We built a full social media presence around the existing identity, putting the brand's signature red front and center. We adapted the logo into a white version to contrast cleanly against red backgrounds, ensuring visual consistency across every platform. We then developed a complete brand overview and presentation materials explaining who Euskonsulting is and what services they offer: custom websites, CRMs, e-commerce, management development, digital audits, fleet control systems, and their role as an accredited Kit Digital Agente Digitalizador, targeting freelancers and SMEs across Euskadi.

On Instagram, we created a content strategy in three phases (setup, brand presentation, and Kit Digital campaign), with posts built to emphasize who Euskonsulting is and what they can offer. We also produced a commercial presentation script for client meetings and a full six-block marketing plan (Instagram, other channels, landing page, email, Google Ads, offline) to bring structure and consistency to everything the brand puts out.

Results

• The brand went from underexposed to having a clear, consistent presence, with a defined visual identity, a content strategy in motion, and materials the team can now use to present Euskonsulting with confidence.

What We Delivered

• Social media brand presence (Instagram setup and content)

• Logo adaptation (white version for red backgrounds)

• Brand overview and company presentation materials

• "Who We Are" carousel and Instagram bio copy

• Commercial presentation script for client meetings

• Full 6-block marketing plan (social, landing page, email, Google Ads, offline)