The Challenge

The event was being organized from scratch, with no existing visual identity. To announce it and make it real for the target audience, a defining identity was needed. We were asked to develop everything: invitations, promotional posters, venue decoration, corporate colors, and social media publications, giving meaning to the event and handling its entire promotion.

Our Approach

We began by surveying the event's participants on their tastes and the experience they wanted to feel. Based on their responses, we analyzed what would fit the project and how we would implement it, arriving at a visual identity that matched the target audience's expectations perfectly.

• Brand Identity
  We designed invitations, promotional posters, venue decoration posters, a corporate color palette, and identification wristbands.

• Digital Content
  We designed publications for the school's website, Instagram, and Facebook using Canva Pro and Adobe Photoshop, with a simple style that conveyed the intended image: associated with club and party atmospheres, while preserving the identity of a formal graduation.

Outcome

With this identity, we made sure the target audience knew about the event ahead of time and had their expectations fulfilled, receiving an image exactly as they had imagined it.

“This event perfectly combined a party atmosphere with that of a graduation."
— Pablo Álvarez

Project Highlights

• Full visual identity creation for the event

• Design of invitations, posters, and identification wristbands

• Graphic pieces: posts and carousels for social media

• Web banners for the school's official website

• Full event promotion across social media

• Visual decoration of the venue